Category Archive for "Digital Marketing"

Blog Comments

How To Handle Blog Comments- Once You Start Getting Them

It’s tough to get a blog going! From a technical standpoint, getting everything set up the way you like it, making sure all your social media accounts and RSS feeders are hooked up, and installing all the right plugins and

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Content Publishing

Publish or Perish- Internet Marketing in the Content Era

Ever heard the phrase “the attention economy“? Here’s a little primer, a hand-picked part of the definition from Wikipedia, as it relates to advertising: “Attention economics” today is primarily concerned with the problem of getting consumers to consume advertising. Traditional

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Roosting Chickens

Watch Out, Those SEO Chickens are Coming Home to Roost!

I never started out in the working world with the intention of working in marketing, and certainly not in SEO. In fact, I went to college for a very nonspecific degree that would help me a lot in my personal

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serp derp

What if Google Changed the SERP and No One Cared?

(thanks chad burgess for the image) This is upon review, a somewhat scatterbrained “brain dump” type of post without any particular point; please, if this is your first visit, read something else too before you leave. I’m usually more coherent/less

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Zack-Ryder-Internet-Champion

What the Hell is the WWE’s Digital Marketing Strategy- and do they even need one?

I took the first break from posting that I’ve taken since starting the blog this past weekend, I have a lot of stuff to juggle and between stress at my day job, trying to get 2 independent ventures of my

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hello computer

Star Trek SEO and Our Connected Future

Bear with me today folks, this is gonna get pretty esoteric here; I’m about to do some near future prognostication and rely heavily on some sci-fi tropes you’re probably already marginally familiar with. I’ll be referencing anime too! The ubiquitous

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Shangri-La

In-House Dreaming- Ideal SEO in 40 Hours a Week

I’ve always been an agency SEO (as opposed to an in-house SEO, unless you count my own side projects for friends), but before I was an agency SEO I was a middle school teacher. Teaching is a job where you

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Silo

SEO 101: Content Silos. What is this, Farmville?

I’m taking a break from running the Diablo III beta into the ground (thanks again Kristi! Hope you liked your chocolate chip cheesecake!) to write a post for you that’s actually based on an original idea for once. There’s a

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social signals

Do We Really Want Social Signals to Supplant Links in the Algorithms?

I’m not sure how I feel about the new prominence of social media signals- Facebook Likes, Twitter Followers/clicks/retweets, and Google Plus…..pluses, as a ranking factor. Bing came out a few weeks ago and made the bold statement that in their

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YouTube Logo

Using YouTube for SEO and Branding- The Absolute Essentials

YouTube is a daunting proposition for a lot of businesses. Everyone has an idea that Google loves video; but how do you use YouTube effectively? While this article doesn’t address how to create content that will go viral, for example,

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