Category Archive for "Tutorials"

Bad Links

Easy Mass Back Link Evaluation for the Non-SEO

Some of those links are gettin’ a little rusty. Have you seen traffic dip in the wake of Penguin 2.0? Are your rankings for converting key terms slipping from where they used to be? Even worse, have you received the

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Blog Comments

How To Handle Blog Comments- Once You Start Getting Them

It’s tough to get a blog going! From a technical standpoint, getting everything set up the way you like it, making sure all your social media accounts and RSS feeders are hooked up, and installing all the right plugins and

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The New Style

SEO 2.0- What’s a Traditional SEO To Do?

Have you ever heard the expression “if you always do what you’ve always done, then you’ll always get what you’ve always got? Usually, I find that to be very much true. However, when we look at the process of SEO

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2 birds

Author Rank and Reputation Management- 2 Birds, 1 Stone

If you missed this post from Google search guy Matt Cutts last July; please take a moment to peruse before you continue reading. Now that Google+ is open to everybody and every brand, it should be pretty clear that social is going

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Content is King

SEO Basics- How to Write Content to Support On- Page Optimization

Copywriters can have a strong influence on increasing the relevance of a website for specific terms by utilizing those keywords in the meta-tags and body content of web pages. Creating sufficient, naturally-written and strategic content can improve a site’s relevance

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Fran Irwin Klout

How I got a 51 Klout Score Without Really Trying

I have a 51 Klout Score and I’m not really trying. Klout says that most scores are in the 20’s, that if you’re at 30 you are probably decent at social media, and that a score at 50 puts you in

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measuring success

What SEO KPI Do You Track To Show Value To Clients?

Please, for the love of god, if your first instinct was to say to yourself “What is this guy, crazy? Rankings, of course! What else is there?” please, please stick around and read the rest of this post. I’m going

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google-plus-badges

Getting Your Business On Google+

There’s been a lot of hubbub around Google+ since they opened the service to Businesses and Brands on November 7th. There have also been a lot of people claiming to have the secret sauce to making an amazing Google+ business

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Silo

SEO 101: Content Silos. What is this, Farmville?

I’m taking a break from running the Diablo III beta into the ground (thanks again Kristi! Hope you liked your chocolate chip cheesecake!) to write a post for you that’s actually based on an original idea for once. There’s a

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YouTube Logo

Using YouTube for SEO and Branding- The Absolute Essentials

YouTube is a daunting proposition for a lot of businesses. Everyone has an idea that Google loves video; but how do you use YouTube effectively? While this article doesn’t address how to create content that will go viral, for example,

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