franirwin.com

I Wish I Weren’t Writing This Article- a SimCity Review from a Marketing Viewpoint

Fran Irwin — Sat, 09 Mar 2013 23:43:37 +0000

I didn’t sit down at my PC today planning to write this article, I actually had some pure leisure time in mind. However, I haven’t been able to do what I planned to do quite a bit this week as much as I’d hoped- play the latest version of SimCity, released Tuesday, [...]

I’m Back, but Moz and Raven’s Ranking Tools Won’t Be

Fran Irwin — Fri, 14 Dec 2012 20:08:40 +0000

Hi! Nice to see you! It’s been a minute!

I shuttered the blog back in July after I decided to publish the first year of my rantings as a Kindle e-book on Amazon. They have a program for Publishers that lets you make royalties if you make [...]

How To Handle Blog Comments- Once You Start Getting Them

Fran Irwin — Tue, 24 Jul 2012 20:28:15 +0000

It’s tough to get a blog going! From a technical standpoint, getting everything set up the way you like it, making sure all your social media accounts and RSS feeders are hooked up, and installing all the right plugins and scripts for analytics and social sharing you’re looking at a good 8 hour [...]

Tout and the WWE Universe- a Match Made in Heaven

Fran Irwin — Tue, 17 Jul 2012 08:30:20 +0000

The WWE began promoting Tout like crazy last night on the broadcast of Monday Night Raw (make sure to watch RAW # 1000 next week, at the very least we’re getting a title match between John Cena and CM Punk) with various interstitial commercials and numerous references from the commentators encouraging the WWE Universe [...]

SEO 2.0- What’s a Traditional SEO To Do?

Fran Irwin — Tue, 26 Jun 2012 19:02:46 +0000

Have you ever heard the expression “if you always do what you’ve always done, then you’ll always get what you’ve always got? Usually, I find that to be very much true. However, when we look at the process of SEO after the earth shattering Penguin and Panda algorithm updates from Google, [...]

Diablo 3 Review- One Month In

Fran Irwin — Wed, 13 Jun 2012 16:00:42 +0000

It’s been approximately one month since Blizzard unleashed Diablo 3 onto the world, and if you’re staying off of the official forums and playing the game less than 12 hours a day, you’re probably having a good time. If you’ve [...]

Publish or Perish- Internet Marketing in the Post-Penguin; Post-Panda Era

Fran Irwin — Wed, 06 Jun 2012 17:35:00 +0000

Ever heard the phrase “the attention economy“? Here’s a little primer, a hand-picked part of the definition from Wikipedia, as it relates to advertising:

“Attention economics” today is primarily concerned with the problem of getting consumers to consume advertising. Traditional media advertisers followed a model that suggested consumers went [...]

Diablo 3 Launch Party Report and Initial Game Impressions- with Video

Fran Irwin — Wed, 16 May 2012 16:29:24 +0000

So unless you’ve been living under a rock somewhere, you know by now that Blizzard’s Diablo III has been released. This is a huge thing, obviously- people have been waiting over a decade for the third iteration of Blizzard’s classic “click on stuff with your mouse until it dies” [...]

Pinterest- a Guide for Johnny Come Lately

Fran Irwin — Fri, 04 May 2012 02:18:44 +0000

What Pinterest Is

Pinterest is essentially an online, visual scrapbook. Users Pin images and videos from all over the Web to Boards, which are organized collections of categorized Pins. Users can browse categories, follow other Users or their Boards, and socially share Pins and Boards via Facebook, Twitter and RSS.

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Author Rank and Reputation Management- 2 Birds, 1 Stone

Fran Irwin — Thu, 19 Apr 2012 03:26:39 +0000

If you missed this post from Google search guy Matt Cutts last July; please take a moment to peruse before you continue reading.

Now that Google+ is open to everybody and every brand, it should be pretty clear that social is going to be [...]