Pay Per Click Advertising (PPC)
There’s no doubt about it- Google has definitely switched from customer acqusition mode to customer monetization mode. In English, that means that now that Google is as familiar to searchers as Kleenex is to those with colds- so now they want to capitalize on all of those searches. The revenue model has shifted, and now it’s expected that businesses will pay to acquire traffic. Google has never been a search company; they’ve always been an advertising company- and if you spend money on traffic, you get more actionable data and immediate results.
That doesn’t mean that you have to spend a lot of money. You can, of course, if you have a very strong website that’s built to convert and need leads immediately. However, we’ve also seen clients substantially impact their inbound lead and acquisition volume on as little as $10 a day- the key is ongoing optimization, instead of the unfortunate “set-it-and-forget-it” model that many agencies use to profit by servicing clients in bulk. Success at low spends requires daily attention, and success with high spends requires constant analysis and adjustment.
FXI Digital Marketing offers the full range of PPC services- PPC keyword research, one time or ongoing optimization and setup of PPC campaigns including writing ad text and landing pages and integration with any existing marketing automation software, such as Marketo.