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I shuttered the blog back in July after I decided to publish the first year of my rantings as a Kindle e-book on Amazon. They have a program for Publishers that lets you make royalties if [...]
Have you ever heard the expression “if you always do what you’ve always done, then you’ll always get what you’ve always got? Usually, I find that to be very much true. However, when we look at the process of SEO after the earth shattering Penguin and Panda algorithm updates from [...]
Please, for the love of god, if your first instinct was to say to yourself “What is this guy, crazy? Rankings, of course! What else is there?” please, please stick around and read the rest of this post. I’m going to make your life easier! We’ll talk about some more eclectic
I’ve been a bad digital marketer, I must confess. Though I have been working on SEO initiatives for clients for nearly 4 years, I only recently started using Twitter to try to do some proactive reputation management, and ensure that the Search Engine Results Pages (SERPs) show the picture I want to show when someone [...]
I’ve always been an agency SEO (as opposed to an in-house SEO, unless you count my own side projects for friends), but before I was an agency SEO I was a middle school teacher. Teaching is a job where you really do work 24 hours a day, [...]
I love Google Analytics, even if I don’t trust it to give me 100% accurate information all of the time- I feel that Google feels, if they give us 100% of the data it will be too easy to game their algorithm. As such, I tend to treat Google Analytics [...]
What do you do after the inital phase of an SEO campaign? Now that the site “has been SEO’d” in the client’s mind, how do you continue to add value to their campaign? By becoming a valuable partner, that’s how! Using the following method to measure user engagement with Google Analytics [...]
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