Have you ever heard the expression “if you always do what you’ve always done, then you’ll always get what you’ve always got? Usually, I find that to be very much true. However, when we look at the process of SEO after the earth shattering Penguin and Panda algorithm updates from [...]
Ever heard the phrase “the attention economy“? Here’s a little primer, a hand-picked part of the definition from Wikipedia, as it relates to advertising:
“Attention economics” today is primarily concerned with the problem of getting consumers to consume advertising. Traditional media advertisers followed a model that suggested [...]
What Pinterest Is
Pinterest is essentially an online, visual scrapbook. Users Pin images and videos from all over the Web to Boards, which are organized collections of categorized Pins. Users can browse categories, follow other Users or their Boards, and socially share Pins and Boards via Facebook, Twitter [...]
If you missed this post from Google search guy Matt Cutts last July; please take a moment to peruse before you continue reading.
Now that Google+ is open to everybody and every brand, it should be pretty clear that social is [...]
Copywriters can have a strong influence on increasing the relevance of a website for specific terms by utilizing those keywords in the meta-tags and body content of web pages. Creating sufficient, naturally-written and strategic content can improve a site’s relevance and rankings, increasing the amount of traffic that arrives at the [...]
Please, for the love of god, if your first instinct was to say to yourself “What is this guy, crazy? Rankings, of course! What else is there?” please, please stick around and read the rest of this post. I’m going to make your life easier! We’ll talk about some more eclectic
There’s been a lot of hubbub around Google+ since they opened the service to Businesses and Brands on November 7th. There have also been a lot of people claiming to have the secret sauce to making an amazing Google+ business page- after a week? However, the information I am about to present here- a companion [...]
I’ve been a bad digital marketer, I must confess. Though I have been working on SEO initiatives for clients for nearly 4 years, I only recently started using Twitter to try to do some proactive reputation management, and ensure that the Search Engine Results Pages (SERPs) show the picture I want to show when someone [...]
I’ve always been an agency SEO (as opposed to an in-house SEO, unless you count my own side projects for friends), but before I was an agency SEO I was a middle school teacher. Teaching is a job where you really do work 24 hours a day, [...]
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How To Handle Blog Comments- Once You Start Getting Them
It’s tough to get a blog going! From a technical standpoint, getting everything set up the way you like it, making sure all your social media accounts and RSS feeders are hooked up, and installing all the right plugins and scripts for analytics and social sharing you’re looking at a good 8 [...]