Posts Tagged "methodology"

Bad Links

Easy Mass Back Link Evaluation for the Non-SEO

Some of those links are gettin’ a little rusty. Have you seen traffic dip in the wake of Penguin 2.0? Are your rankings for converting key terms slipping from where they used to be? Even worse, have you received the

Read More
Blog Comments

How To Handle Blog Comments- Once You Start Getting Them

It’s tough to get a blog going! From a technical standpoint, getting everything set up the way you like it, making sure all your social media accounts and RSS feeders are hooked up, and installing all the right plugins and

Read More
The New Style

SEO 2.0- What’s a Traditional SEO To Do?

Have you ever heard the expression “if you always do what you’ve always done, then you’ll always get what you’ve always got? Usually, I find that to be very much true. However, when we look at the process of SEO

Read More
Content Publishing

Publish or Perish- Internet Marketing in the Content Era

Ever heard the phrase “the attention economy“? Here’s a little primer, a hand-picked part of the definition from Wikipedia, as it relates to advertising: “Attention economics” today is primarily concerned with the problem of getting consumers to consume advertising. Traditional

Read More
Pinterest logo

Pinterest- a Guide for Johnny Come Lately

What Pinterest Is Pinterest is essentially an online, visual scrapbook. Users Pin images and videos from all over the Web to Boards, which are organized collections of categorized Pins. Users can browse categories, follow other Users or their Boards, and

Read More
2 birds

Author Rank and Reputation Management- 2 Birds, 1 Stone

If you missed this post from Google search guy Matt Cutts last July; please take a moment to peruse before you continue reading. Now that Google+ is open to everybody and every brand, it should be pretty clear that social is going

Read More
Content is King

SEO Basics- How to Write Content to Support On- Page Optimization

Copywriters can have a strong influence on increasing the relevance of a website for specific terms by utilizing those keywords in the meta-tags and body content of web pages. Creating sufficient, naturally-written and strategic content can improve a site’s relevance

Read More
measuring success

What SEO KPI Do You Track To Show Value To Clients?

Please, for the love of god, if your first instinct was to say to yourself “What is this guy, crazy? Rankings, of course! What else is there?” please, please stick around and read the rest of this post. I’m going

Read More
google-plus-badges

Getting Your Business On Google+

There’s been a lot of hubbub around Google+ since they opened the service to Businesses and Brands on November 7th. There have also been a lot of people claiming to have the secret sauce to making an amazing Google+ business

Read More
Buffer Logo

Twitter, Buffer and Patterns of Attention

I’ve been a bad digital marketer, I must confess. Though I have been working on SEO initiatives for clients for nearly 4 years, I only recently started using Twitter to try to do some proactive reputation management, and ensure that

Read More